The Responsibility Revolution

Jeffrey Hollender

Jeffrey Hollender

Jeffrey Hollender, co-founder and chairman of Seventh Generation, the leading US brand of non-toxic household products and a pioneering “good company,” joins ZOOM’D to review his just-published book The Responsibility Revolution: How the Next Generation of Businesses Will Win. Jeffrey describes that for too long the definition of what constitutes “responsible” corporate behavior has been dangerously timid. To confront the economy’s and society’s daunting challenges, companies must do more than monitor factories, donate to charities, and trumpet efforts to be a little less bad. The responsibility revolution is about reimaging companies from within: innovating new ways of working, instilling a new logic of competing, redefining the very purpose and possibilities of business. Jeffrey and ZOOM’D host John Schmidt offer an entertaining and inspiring look at how authentically responsible business will land on the upside of the coming change curve and create real, sustainable value.

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The Responsibility Revolution

April 5, 2010
Hosted by John D. Schmidt
Guess: Jeffrey Hollender


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